How to Promote Your Cabo Business
You're great at what you do, which is why your customers love you. But getting new customers in the door? Not quite as easy.
That's because there's an overwhelming amount of competition arising on a daily basis. With so many businesses clamoring for your audience's attention, how do you stand out among the crowd?
Read on for some essential tips on promoting your business in Cabo.
Get on Social Media
While it might sound obvious to start with a social media page, when we say get on social media we mean truly get involved.
You'll find that the community in Cabo is constantly sharing recommendations, asking questions, and picking each other's brain.
It's a fact that many residents will turn to their favorite Cabo-based Facebook group long before turning to Google.
Which is why getting involved in some local groups, paying attention to the posts, and kindly answering back while still promoting your business is a great way to start driving more traffic to your spot.
Be sure that your Facebook business page is the well set up before posting. Chances are after seeing your responses, users will click on your name to find more information about your business.
Network, Network, Network
A big part of business in Cabo is who you know. Residents are always looking for great products and services, however, they're more likely to take recommendations from those that are in the know.
Which is why it's important to circulate and hit the right local events that your audience is most likely to attend.
Never leave home without a stack of business cards, and work on your social skills. You never know who you'll meet at that next cocktail event.
Don't Be Afraid to Advertise
Local magazines like Ocean Blue, Destino, and Cabo Living are picked up frequently by locals and tourists alike.
If you find there is some extra padding in your marketing budget, invest in ad offering an exclusive discount or promotion.
It's a great way to put yourself on the Cabo business radar.
You can also partner up with hotels by providing your products and services directly to their guests and cutting the hotel in on a piece of the action.
Collaborate with Other Businesses
Offer cleaning services? Partner with a real estate agent that can recommend you to new homeowners.
Have a kids-oriented business? Partner with event planners that can turn to you as a potential venue for birthday parties.
Get creative in your collaborations. By teaming up with a business that already has an established fan base, you can dramatically increase your exposure.
Market with the Right Online Resource
Finding a website that gains plenty of traffic while still maintaining insider knowledge is the perfect way to gain some much-needed exposure.
Which is why so many businesses turn to Local Baja to have their name associated with a trustworthy and reliable source.
If you are looking for additional ways to get your business's name in front of a larger audience, contact us today so we can discuss how we can help.