5 Reasons for Fresh Social Media Content
Did you know that three quarters of Facebook users and half of Instagram users use each site daily? This means, if your business isn't posting fresh content, your customers are finding it elsewhere, leaving your business behind. Did you know that most people prefer to check out your business on social media rather than visit it in person?
Check out these 5 reasons your business, no matter how big or small, needs fresh social media content:
1. Social media keeps your customers informed.
Customers believe it's easier to get an answer via social media. They check out your Facebook page for updated information about your business - everything from your hours, your menu and even your phone number. It's a terrible customer experience when they go to your page and the information is wrong or just plain outdated. Customers get frustrated, and ultimately they find a different business, one with updated information.
2. Facebook has 1.65 billion monthly active users and 1.09 billion daily active users, on average.
If your business doesn't have a Facebook page, think of all the customers you are missing out on. You might be thinking, "Yeah but I'm just a small local business". It doesn't matter if your business is big or small, people are looking to interact with your business on Facebook. This is especially true for tourists coming to visit Los Cabos. They like to check out restaurants, activities, etc before they arrive so they can plan their trip. If your business doesn't have a page, you are relying simply on word of mouth or someone just stumbling upon your business.
3. Fresh content gets you noticed on Google.
"Let me Google that for you!" We all know that Google is the most popular way to search the web, so imagine how many potential customers are looking for services your business provides. Is your business ranking high enough in the search results? Google loves websites that are updated 2-3 times a week and will actually rank them higher in search results, making it easier for customers to find your business.
4. Customers want to connect with your business.
Customers want to connect and interact with your business. They do this by liking photos, leaving comments and even sharing your posts. Every month, 2.5 billion comments are made on Facebook pages and nearly one-third of Facebook users (32 percent) engage with brands regularly. Let your customers market your business through their word of mouth, there really isn't a better referral than someone who loves your business.
5. Social media is more important now and continues to grow.
With the growing number of Facebook, Instagram, and even Pinterest accounts, we know that social media carries more weight than ever. Social media is here to stay and new types of social media are popping up. Putting time and effort into your social media strategy is just as important as planning your next big business move. If you weren’t already serious about social media, you should consider getting more serious now.
Local Baja Business Services can manage your social media!
One of our favorite things to do is to build your brand via social media! We don't expect every business owner to become a social media expert so we take the pressure off by managing your social media for you! Our services let you focus on building your business and reaching your big goals rather than feeling frustrated by managing something that is not part of your area of expertise.
If you don't have a Facebook, Instagram, or Pinterest account set up, don't worry, we can do that for you.
Tell us: how has the use of social media impacted your business?